Experience being part of your very own professional photoshoot within the comfort of your own salon. From concept to creation Gary Hooker & Michael Young will take you through every crucial step to deliver a collection of images that you'll be immensely proud of. From individual team members to larger salon groups your day can be tailor made to fit your specific requirements. Prior to the day we will help you work out a budget and how best to use it while ensuring you get the best possible results. From sourcing the right models to putting your make-up and styling team together, we will guide you every step of the way.
Want to improve your expertise in a specific area? Why not invite one of our Schwarzkopf Professional guest stylists into your salon? Our new guest stylist days allow you to choose the area in which you and your team want to improve, then receive the education on demand, in your salon.
Explore our exciting new course menu and choose which day will suit your team!
Simply register your interest and someone from the ASK academy team will contact you to organise your day. POA
Schwarzkopf Guest Artists:
Hooker & Young
Angelo Vallillo & Dale Herne - DNA Art Space
The TOTAL series
The TOTAL series of courses provide insight into the latest, most commercial looks with all of the essential tips, techniques and product know-how required to achieve them. As well as showing you how to create gorgeous results in the salon, you can also learn how to build product recommendations into each step of the salon visit, how to price your services and how to take those all-important photos for social.
So, pick your chosen TOTAL series, select your guest stylist and let them give you and your salon team the TOTAL lowdown!
Want to upgrade your cutting skills? Whether you want to refresh your basic cutting know-how, develop more advanced techniques for creative cutting, or learn how enhance the ever-popular long hair looks with innovative layering updates, our guest stylists can tailor your session to suit your needs.
Learn the secrets to insta-worthy styles that earn likes, shares and crucially, new clients. From braids and waves to on-trend temporary pastel tones, this course will give you all the styling and dressing skills required to create looks that your millennial clients will love. You'll also learn the skills to promote your styling menu on social media with advice for taking the perfect pictures and using them online to showcase your salon.
Everyone wants to boost their salon retail and make more money – and this is the course that will help you do just that. Let our guest experts help you to understand the business side of salon retailing, as well as the needs and expectations of your own specific target market. Get ready to upgrade in-salon services, professionalise consultation and increase OTC business.
Colour business expert Carolyn Newman will help you discover how to make your salon reach its full potential by enhancing your colour business. Explore how to manage your time to achieve not only creative success but expand your financial success too. Discover how to work smarter with colour and learn how it can transform your business.
Learn the art of cutting short hair, with a course th't’s all about thtechnique
If you've got clients that are all about short styles, this is the course for you. Gary Taylor will show you the beauty of short hair, with exciting and inspiring techniques to make you fall in love with cutting again. Focussing on cuts, angles, shapes and techniques, as well as the products to showcase your results, this course isn't about male or female cuts – it's about the art of cutting short hair.
The market for hair-up styling is booming, with clients demanding show-stopping looks for proms, parties, races and weddings. In this session, your guest expert will inspire you and your team with the most current ways to style hair for special occasions – as well as the all-important prep, products and finishes to keep your look lasting all day. You’ll cover classic chignon styling, as well as more undone, modern finishes. You’ll also learn more about the art of consultation for special occasions, how to price and market your services, and how to capture those all-important 'after' shots for Instagram.
Go beyond theory and incorporate the runway trends in your salon. Discover our latest Essential Looks collection and bring your entire creativity to reality to inspire your clientele with an authentic and fashionable end-look. Go beyond the standards and transform your salon into a glamorous runway with the support and expertise of our UK Essential Looks ambassadors that will provide you hands-on guidance and share their expertise.