Education has always been at the heart of our industry. It's only through acquiring the knowledge and skills to master our craft that we are then able to invent, innovate and blaze a trail towards tomorrows trends today.

for true


Break through to peak performance levels in the key areas of professional craftsmanship!

ASK Education is devoted to excellence in teaching and learning. Dynamic education, breaking the boundaries of knowledge, skills and creativity. Defining What's next. Start your learning transformation and get ready for an intriguing journey with the Academy of Skills and Knowledge.

Pushing the creative hairdresser focusing on artistic expression and experimentation
Exploring new ideas and approaches to reinforce and refine creativity
Product knowledge and skills to improve your in-salon service level
Foundation to establish confidence and knowledge

the ordinary to


Schwarzkopf Professional's ground-breaking education encompasses courses in academies, bespoke in-salon trainings, regional events and shows. All courses are carefully created to suit professional hairdressers at every level providing continually updated and refreshed content.

Enhance your technical skills, vision and unleash your creative potential
Break the rules and push the boundaries to create tomorrow's trend
Improve your everyday skill set and knowledge at every level
Maximise and exploit your full business potential
Develop commercial in-salon services to maximise revenue